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Senior-level strategy. Hands-on leadership.

Unlocking Growth for B2B Media, Associations & Events

25+ years building revenue-driving communities and flagship events for organizations where audience, membership, and experience need to grow together

LET’S GROW TOGETHER
Tish Drake, founder of The TISH Collective, wearing an ivory jacket

Strategic Advisory

Revenue & Business Growth

Fractional Leadership

Who I Serve

Built for Organizations Ready to Scale

Focused expertise for organizations where audience, revenue, and experience need to grow together.

B2B Media Companies

Monetization strategy, subscription growth, and sponsorship models.

Associations & Member Organizations

Audience development, event revenue, and engagement strategy for organizations building lasting member communities.

Events Companies

Event revenue, sponsorship strategy, audience growth, and experience design.

Specialized Information Businesses

Commercialization, pricing, positioning, and revenue diversification, including data and analytics products.

How I Help

Senior thinking. Practical momentum.

Choose the level of partnership your leadership team needs—from clear strategic direction to embedded execution.

Strategic Advisory

Clear, senior-level guidance to help leaders set priorities, make confident decisions, and move forward. Drawing on 25+ years leading portfolios across media, associations, and events, I help you cut through complexity and focus on what matters. 

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Revenue & Business Growth

Practical strategies that uncover opportunity, strengthen commercial performance, and support long-term growth — built from experience launching new revenue lines, from subscriptions to data products to flagship events. 

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Fractional Leadership

Experienced executive leadership embedded with your team to turn priorities into coordinated action. I step in as a senior operator, not just an advisor, leading teams, owning outcomes, and staying until the work is done. 

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Strategy • Growth • Impact

Why The TISH Collective

Strategy is only valuable if it gets executed.

Great strategy creates focus. It aligns leadership around what matters most, clarifies where growth can come from, and gives teams a practical path forward.

I’ve spent 25+ years inside organizations like yours — building industry communities, launching flagship events, and turning traditional organizations into modern platforms for growth. I bridge strategy and execution, working directly with leaders to shape the plan, build momentum, and see it through.

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Let’s Build What’s Next.

Bring senior-level thinking and practical execution together around your organization’s most important priorities.