Services
Strategy is only valuable if it moves the business forward.
I bring executive level strategy and hands-on leadership to help B2B media companies, associations, and event organizations identify opportunities, grow revenue, and turn priorities into action.
01
Strategic Advisory
Experienced perspective when the path forward isn’t obvious.
I’ve spent 25+ years leading strategy and revenue decisions inside organizations like yours, most recently overseeing portfolio strategy at NAW following it’s acquisition of Modern Distribution Management. I help leadership teams step back from t noise, evaluate the real opportunity, challenge assumptions, and make confident decisions about priorities, positioning, and investment.
What This Can Include
- Strategic planning and priority setting
- Market, portfolio, and value-proposition positioning
- Audience and revenue opportunity assessment
- Executive facilitation and leadership alignment
- Decision support for complex growth choices
02
Revenue & Business Growth
Finding the opportunities that can actually move the business.
This is where I’ve spent most of my career: connecting the commercial model to what audiences, members, sponsors, and markets actually value. I’ve built flagship events from the ground up, launched subscription products, and commercialized new data offerings — then translated that insight into focused action across offers, positioning, pricing, and execution.
What This Can Include
- Monetization and portfolio strategy
- Pricing, packaging, and commercial positioning
- Subscription, membership, and audience growth
- Sponsorship and business-development models
- Event revenue and revenue diversification
- Go-to-market focus and execution planning
03
Fractional Leadership
Senior leadership when you need more than an advisor.
I’ve led teams and owned commercial outcomes at the SVP level for most of my career — not just advised from the outside. Fractional leadership means I step directly into the work: aligning priorities, coordinating teams, and creating accountability without adding unnecessary layers.
What This Can Include
- Interim or fractional commercial leadership
- Leadership-team alignment and decision cadence
- Cross-functional execution and accountability
- Operating plans that connect strategy to action
- Team mentoring and capability development
- Executive partnership through periods of change
Ways To Work Together
Focused support, shaped around the organization.
Focused Project
A defined opportunity or challenge with clear objectives, deliverables, and a timeline.
Ongoing Advisory
An experienced outside perspective and a sounding board as priorities and opportunities evolve.
Fractional Leadership
Embedded senior leadership for a defined role or period, helping drive execution alongside the team.
